Search Engine Optimisation: More about Organic SEO

Search Engine Optimisation describes the process of converting a website to be more attractive to the Search Engines. The more attractive a website, the higher the search engine will place it.

How to Get Higher Rankings Through Search Engine Optimisation

Search Engines use formulas in evaluating a page's content and how it was programmed. The formula also examines what pages link to the page and how relevant these pages are to the keyword. Search Engine Optimisation is the process improve a web page to gain higher rankings, below is a summary of what's important:

Page Content: Making the Keywords More Prominent

In the Search Engine Optimisation process, the name given to search words are Keywords or Keyphrases. To make a web site more attractive to the Search Engines, the keywords must be most prominent on the page.

Web Page Programming: Making Your Page Search Engine Friendly

Search Engines value well-programmed web pages. There are global guidelines on how to write them. In Search Engine Optimisation terms, if your page follows these guidelines your rankings will improve. Visit W3 Consortium for more infomation. At the web site you can check if your pages are Search Engine friendly, its called the HTML Validation Tool.

Page Links: Making Other Sites Know About Yours

Search Engine evaluate your site by those who link to your pages. Search Engine revere sites like the BBC, CNN, Site Directories such as the Open Directory Project and expert specialist sites in the field of keywords. Part of the Search Engine Optimisation process is to gain links from these sites.

Search Engines are Constantly Improving Their Formulas

Search Engines tinker with their formulas frequently. Part of the Search Engine Optimisation process is to research these formulas and amend the site accordingly.

Browse the following pages for more information on Search Engine Optimisation and Search Engine Marketing Issues

Introduction to Search Engine Marketing & Search Engine Optimisation
SEM: Good for Business!
More about Search Engine Optimisation (Organic SEO)
More on Pay Per Click (PPC)
FREE Search Engine Ranking Report

Contact IMGi Now for more information


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