Converting Your Visitors Into Your Customers
A 1,000 Hits Doesn't Mean a 1,000 Sales
For many sites a 1,000 visits has resulted in not one contact. The most common reason is that the user has become frustrated with your site and has decided to leave and surf elsewhere.
How can I make more visitors stick with my site?
The answer is easy, but the practical is hard. To get more visitors to stay you must give them no reason to walk away and thast means creating a web site that stops them becoming frustrated and ultimately make a purchase from your site.
Make your site more user friendly and you'll make visitors more friendly
Web Usability, is the process to increase sales conversion and its all about making your visitor less frustrated about your site. Below is a summary of the best ways to increase web usability.
Is your home page friendly?
When looking at your home page, how easy is it to answer the following? if you they are all positve, your home page is quite user friendly.
- What is the site about?
- What does the site contain?
- What can I do?
- Why I am here, should I be elsewhere?
- Where can I start?
Do your 'streets' have no names?
Ever found yourself lost driving, because signposts were missing at junctions? This is exactly what happens on the web too. The most successful web sites are those that give helpful diSrections to surfers.Your site's content influences their purchases
Does your content explain what the surfer wants and puts their mind are rest that your site and business are trustworthy? Simplicity, clarity and credibility are key in content that will influence vistors purchasing.Easy forms are easy to complete
Form and shopping cart abandonment are one of the major barriers for vistitors converting into customers. Although there will be a percentage that does not complete, research has shown that many failures to complere are down to how understandable the cart or forms are.
